Monthly Archives: July 2011

Entrepreneur Magazine Features YOLO

By Pete Williams Entrepreneur magazine featured YOLO Board founders Jeff Archer and Tom Losee in the August issue. Since establishing YOLO Board five years ago, the Santa Rosa Beach entrepreneurs have built one of the most recognizable brands in stand-up … Continue reading

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Save a Horse, Ride a Triathlete

By Pete Williams Perhaps one day we’ll reach the saturation point when it comes to endurance sports events in Florida. But apparently we’re not there yet. We wrote about the multiplication of obstacle mud runs recently and there seems to … Continue reading

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Tour de Chipotle

By Pete Williams Even if you’re not a Wall Street analyst, it’s tough not to be bullish on Chipotle Mexican Grill, which has been among the market’s hottest stocks over the last two years. As someone who began eating at … Continue reading

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Filed under Cycling, Nutrition

Race of the Week: The Highlander

By Pete Williams It’s not easy standing out in the cluttered, competitive field of obstacle mud runs. As we chronicled last week, there now are 17 companies promoting 22 such events this year – and that’s just in Florida. Jonny … Continue reading

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The Last Shall be First

By Pete Williams I entered my first six-mile “elite” stand-up paddleboard race on Saturday as part of the SUP Splash Race Series at St. Pete Beach. As about 30 or us waded out into the surf for the start – … Continue reading

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Race of the Week: Nature Coast Twilight Triathlon

By Pete Williams It’s amazing how an unusual start time can change the entire feel of a triathlon. The Nature Coast Twilight Triathlon, which takes place at 7:30 p.m. in Crystal River on Saturday, July 23, is one of the … Continue reading

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SUP Lessons from Kalama Kamp

By Pete Williams I was fortunate in May to participate in “Kalama Kamp,” a week-long session of stand-up paddleboard instruction, discussion and all-around fun with SUP gurus Dave Kalama, Brody Welte and John Denney. This particular Kalama Kamp was in … Continue reading

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Muddled Future: How Many Obstacle Mud Runs Can Florida Sustain?

By Pete Williams The formula by now is a familiar one. Take a 3-to-12 mile off-road course, position a dozen obstacles, add water, and mix. Voila! Instant mud run. It seems like a new event emerges every month in the … Continue reading

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Filed under Races, Running

Race of the Week: SUP Splash St. Pete Beach

By Pete Williams With the possible exception of adventure mud runs, no segment of the endurance sports race scene has boomed more in 2011 than stand-up paddleboard races. Here in Florida, it’s possible to find one virtually every weekend and … Continue reading

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Filed under Fitness Buff Show Radio, Race of the Week, Races, SUP

Spartan Women

ESF’s ENDURING ATHLETES OF THE MONTH – JUNE and JULY By Pete Williams There are endurance athletes and then there are people like Rebecca Hansen, 49, and Megan Mays, 28, who were among the four women (and just 35 overall) … Continue reading

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Filed under Enduring Athlete of the Month, Fitness Buff Show Radio, Races