2013: Breakout Year for SUP?

By Pete Williams

Paddlers compete last month at Benderson Park in Sarasota.

Paddlers compete last month at Benderson Park in Sarasota.

ORLANDO – Surf Expo, the semi-annual trade convention that converges here at the Orange County Convention Center, perhaps should be renamed SUP Expo.

Everywhere we looked on Saturday, stand-up paddleboarding dominated the scene. There were two dozen board manufacturers, more than double the amount from just two years ago, and only a fraction of those represented on Thursday during SUP Demo Day at a nearby watersports facility.

Perhaps the coolest product we saw was the Nocqua 2000 LED system, LED lights that go on the bottom of a paddleboard that light the water below, enabling the paddler to go out at night. (We’re hoping the $399.99 price tag comes down over time.) Even products such as the DryCase and the GoPro Camera, though not SUP-specific, seem made for the sport.

SUP Expo – er – Surf Expo is just one sign of the phenomenon. When I got my first board early in 2011, the sport still was catching on here in Florida. Even though my Paddle Fit co-author Brody Welte had launched a successful SUP business in St. Petersburg two years earlier, I still got odd looks out on the water and occasionally had to explain what I was doing.

These days, it’s impossible to drive for more than an hour in Central Florida and not see a paddleboard strapped to a car. I counted at least two dozen paddleboarders out on the Dunedin Causeway Sunday afternoon. It wasn’t that long ago where I would have been one of only a few out there dodging boats and jet skis. Attendance at SUP races, though still modest compared to running and triathlon, has increased significantly. Benderson Park, the new $40 million, man-made watersports park in Sarasota that has hosted several SUP events, is tailor-made for the sport.

Why the boom? Here are a few theories:

HelgaSUP2IT’S THE BEST WORKOUT EVER: If you want to see some seriously jacked physiques, watch the elite division of a SUP race. SUP combines core training, balance work, and rotational movements. It’s like working out on a giant BOSU ball. Plus, there’s perhaps no better cardio workout than doing intervals on a paddleboard. Find a few buoys, crab traps or other markers in the water and alternate between sprinting and paddling at a relaxed pace. There are SUP Pilates and SUP yoga classes, which are more fun (and definitely more challenging) than traditional yoga and Pilates.

IT’S MORE FUN THAN RUNNING: We’re big fans of distance running. But how much fun is running, really, when many people can’t do it unless they’re tethered to some sort of music device? If you find running boring, try SUP. And while it’s true that you can use a DryCase or some other device to keep your music dry, few paddlers do. That’s because they don’t need to be entertained out on the water. (On a safety note, paddlers should not wear earphones so they can hear oncoming boat and jet ski traffic. Now if only cyclists would get that message and stop with the distracted riding.)

SUP yoga enthusiasts at Surf Expo on Saturday

SUP yoga enthusiasts at Surf Expo on Saturday

IT’S MORE BADASS THAN KAYAKING OR BOATING: I’m often paddling when some jerk in a six-figure boat flies by way too fast, with a beer in one hand and his bloated, sunburned belly jiggling in the breeze. I’ll think of all the money and effort it takes to experience a day on the water like that.

Nothing against boating – and I’m thankful for my friends with boats – but SUP is a more enjoyable, less expensive way to spend a few hours on the water. SUP often is compared to kayaking – or at least a hybrid of surfing and kayaking – and that’s an accurate analogy. But sitting down doesn’t produce the same experience as SUP. You don’t see as many sea critters or get as much of a workout.

IT’S SAFER: Like any watersport, SUP can be dangerous. I prefer to paddle on weekdays since there’s less boat and jet ski traffic. For a while, paddlers resisted life jackets and leashes much like some motorcycle enthusiasts won’t ride with helmets. But there are plenty of small, lightweight personal flotation devices that fit around the waist and these days even experienced paddlers wear them. (If you can’t swim at least a quarter-mile in open water, you should definitely be wearing one.) Unlike cycling, where any fall is going to produce at least road rash, falling off a paddleboard will just make you wet. Unlike running, you’re not pounding your joints into concrete or asphalt hundreds of times an hour.

SUPSandyWOMEN ARE EARLY ADAPTORS: Women drive the popularity of anything. Triathlon boomed six or eight years ago when more women got involved. More recently, we’ve seen the same phenomenon with half-marathons and obstacle races and it’s also fueling the growth of SUP. Women tend to be more adventurous and have better balance than guys, who worry that they’ll fall on their butts and look foolish on paddleboards. (SUP actually is much easier than it looks.) This is true of females of all ages. I’ve introduced a number of kids to SUP and inevitably the girls get it faster and show more patience as they learn.

Most importantly, women control household budgets. A quality board starts at $1,000 and paddles in the $150 range. That sounds like a lot, and it is, but road and triathlon bikes cost more and require far more maintenance. Heck, avid runners spend $1,000 on shoes every two or three years. Boards can last indefinitely.

Two years ago, it seemed SUP would be a niche phenomenon.

Now it seems like everyone is looking to take a stand.

About these ads

2 Comments

Filed under SUP

2 responses to “2013: Breakout Year for SUP?

  1. good article

    sorry i missed you over at expo, i went early Friday and was out right after lunch

    i was impressed by the wake board area, i thought that it had the energy and excitement that sup had the last two years

    i kinda felt like SUP was starting to become a mature market (for lack of a better term)

    Bruce Denson Criminal Defense Lawyer (727) 896-7000 http://about.me/brucedenson

  2. Pingback: 9 Biggest Trends/Stories in Endurance Sports in 2013 | Endurance Sports Florida

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s