By Pete Williams
Entrepreneur magazine featured YOLO Board founders Jeff Archer and Tom Losee in the August issue. Since establishing YOLO Board five years ago, the Santa Rosa Beach entrepreneurs have built one of the most recognizable brands in stand-up paddling.
YOLO – it’s an acronym for “You Only Live Once” – is the dominant brand in Florida, which is significant since Florida has more warm weather and calm water than anywhere in the United States. The company has earned a reputation for quality products and customer service, always a good success strategy.
The company is thriving this year; Archer told Entrepreneur that sales during the first quarter of 2011 were double the same period in 2010. We’re a little bummed that YOLO canceled its wonderful Seaside Celebration paddle board race weekend in September to focus on its core business. But given the demand for YOLO boards, that’s more than understandable.