By Pete Williams
Good to see Chipotle Mexican Grill open a new location in the Tampa Bay area today near the Citrus Park Mall by the on-ramp to the Veterans Expressway.
Chipotle does an incredible job scouting locations. They like high-traffic spots in upscale areas. The company has an endurance sports heritage, at least in supporting cycling and the occasional triathlon, and seems to have a knack for placing restaurants in areas frequented by the endurance sports crowd. (Good bike routes and proximity to the Suncoast Parkway in the case of the newest Chipotle.)
We’re big fans of Chipotle here at Endurance Sports Florida. Steve Ells’ vision of food with integrity served in a fast casual style is especially appealing to endurance athletes.
The concept is brilliant on so many levels. When Mark Verstegen introduced us to Chipotle in October of 2002 in Phoenix, Chipotle was virtually non-existent on the East Coast. Now it continues to grow…and grow…and grow.
Even as Wall Street traders scurried about in the last week in a semi-panic along the lines of 2008, the Chipotle around the corner from trading floor continued to attract a line out the door. Incredible, healthy food at an affordable price.
Simple yet amazing formula.