By Pete Williams
Since The Fitness Buff radio show debuted in 2005, we’ve provided some of the earliest media exposure to a number of businesses that now are household names: Perfect Pushup, TRX Suspension Training, the BlendTec Home Total Blender.
Here’s another one likely headed to prominence: FitLife Foods, the Tampa-based company that provides healthy, tasty, meals to go in three sizes. CEO David Osterweil, a former Outback Steakhouse executive, figured there was a market for busy professionals on the go, especially those involved in fitness and endurance sports. Osterweil, a married father of two young children and a marathoner himself, knows his demographic.
FitLife Foods chef Andrew Ruga, who previously worked at the world-famous Canyon Ranch resort in Arizona, prides himself on using alternative ingredients to make dishes healthier. That’s why FitLife’s barbecued beef with macaroni and cheese not only is among the store’s most popular dishes, it’s also one of its healthiest.
We’ll be covering FitLife more this month as it opens its third location and first in Pinellas County (on the southwest corner of McMullen-Booth and Enterprise Road in Safety Harbor/Countryside).
You can listen to our interview with David Osterweil HERE: