FitPerkz: Providing Daily Fitness Bargains Via ‘Apple Deals’

By Pete Williams

FitPerkz founders James Bellamy and Whit Lasseter

James Bellamy and Whit Lasseter spend most of their time advocating a healthy lifestyle, serving as marketing ambassadors for fitness-related companies and competing in many Central Florida endurance races.

So it was a natural that the two Tampa residents, who were friends growing up in Tennessee, have teamed to create “FitPerkz.com,” Groupon-like discount offers for health and fitness-related products and services in the Tampa Bay area.

Dubbed “daily apple deals” after the famous apple-a-day doctor advice, FitPerkz showcases everything from health products stores to upcoming races to Lasseter’s Tampa CrossBoot bootcamp business.

“The idea is to provide information and opportunities for people to get healthy,” says Bellamy. “By doing the small things every day, you can make big changes in your health over time.”

The current apple deal, which runs through Tuesday, is a heavily discounted entry ($59) into next weekend’s Super Spartan Race at Oleta River State Park Miami. The offer is a discount of 52 percent from the $125 entry price for Sunday’s event; Saturday is sold out.

During the last two years, Spartan Race and Tough Mudder have become the most popular races in the booming obstacle mud run category. The Super Spartan Race is the eight-mile version of the Spartan Race, which some consider tougher than the 12-mile Tough Mudder. Unlike Tough Mudder, which does not penalize athletes for skipping or not completing obstackes, Spartan requires athletes who do not complete challenges to perform 30 Burpees.

Bellamy says the daily deal will be the centerpiece of a site that will grow in the coming months to include recipes, fitness advice, workout videos, featured athletes, and an event calendar.

“We’ve been fortunate to build a community of fitness enthusiasts in this market and develop a lot of contacts that can help people live a more active, healthy lifestyle,” Bellamy says “FitPerkz makes it as fun an inexpensive as possible to get fit and stay healthy.”

Leave a comment

Filed under Races, Training

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s