Ironman CEO’s Candid Keynote

By Pete Williams

When Andrew Messick took over last year as CEO of the Tampa-based World Triathlon Corp., parent company of Ironman, he admits he was stunned by how triathletes loved Ironman races but hated WTC.

Those were among Messick’s candid comments during a keynote address at the recent Triathlon America gathering in California. “Candid comments” and “Ironman” traditionally haven’t been used in the same sentence, but Messick was frank in talking about the company’s notorious “bunker” mentality and, of course, Lance Armstrong.

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