Category Archives: Cycling

Race of the Week: Pasco Challenge

By Pete Williams

March 12 - 8 a.m.

Each week we’re going to feature a race coming up in Florida in the next two weeks. This week, it’s the 2011 Pasco Challenge, which will take place on Saturday, March 12 at Starkey Wilderness Park in New Port Richey. We’ll be there filming the latest video.

Name of Race: Pasco Challenge

Location: Starkey Wilderness Park, New Port Richey, Florida

History: Race has a long history, and has been organized by the Alzheimer’s Family Organization for the last decade. The event raises funds and awareness for Alzheimer’s Disease.

Format: There’s a 5K, 10K, and half marathon, all USA Track and Field certified;  a non-competitive 1 mile run/walk and bike tours of 25K, 50K and 100K. Start times are between 8 a.m. and 8:10 a.m. Race-day registration begins at 6  a.m. and there’s also registration from 3 to 5:30 Friday afternoon at Starkey Park.

Schwag: T-shirts (guaranteed to those who pre-registered by Feb. 14), and finisher’s medal for all half-marathon entrants.

Signature Feature: Run on asphalt through the beautiful 8,000-acre park, which features 27 miles of hiking trails and 6.7 miles of asphalt trails that connects to the Suncoast Trail.

Projected Turnout: 500-plus

Post-Race: Catered by IHOP.

Cost: $30 for 5K/10K, $40 for half marathon. Kids 16 and under $15 except for half marathon.

Sign-Up: or

Comment: “We had 37-degree temperatures at the start of the race last year, so we’re expecting much bigger turnout this time around” – race director  Dominick DePetrillo

Leave a comment

Filed under Cycling, Race of the Week, Races, Running

All Chipotle, All the Time (Free Food!)

By Pete Williams

Chipotles Steve Ells

Steve Ells is the creator of Chipotle Mexican Grill, which has reinvented the concept of fast food by providing quality, healthy, (if salty) food from sustainable sources.

Not only has Chipotle blown up in recent years, it’s been one of Wall Street’s hottest stocks in the last 18 months. As someone who was introduced to Chipotle while writing the book Core Performance with Mark Verstegen in Phoenix in 2002, long before the IPO, I try not to think about that lost investment opportunity.

I’ve eaten there an average of twice a week since Chipotle came to the Tampa Bay area in 2005 and probably have hit at least two dozen different Chipotles around the country. I get a lot of grief for eating there on trips to the restaurant capital of the world, New York City, but where else can you find quick, healthy, quality food at a reasonable price in Gotham?

Nobody is more passionate about Chipotle than I am, though as I wrote last month it’s important to keep an eye on your salt intake at Chipotle – or at least your salt intake the rest of the day you eat there.

One of the brilliant things about Chipotle is that it spends little on advertising and marketing, though it’s been a longtime sponsor and supporter of cycling.

Now, if the trailer for NBC’s new show “American’s Next Great Restaurant” is any indication, Ells looks like he might be the breakout star of the program, a cross between Donald Trump and Simon Cowell. Ells is a fascinating entrepreneurial story, taking $85,000 to open his first Chipotle in Denver and parlaying it into a company 17 years later with a market cap of $8 billion.

To celebrate tonight’s debut, Chipotle is giving a buy-one-get-one-free coupon to anyone who watches the 90-second trailer for the show.

Leave a comment

Filed under Cycling, Nutrition

More Dangers of Cycling

By Pete Williams

Always a challenge

In the ongoing battle between motorists and cyclists, this story from the Atlanta suburbs is especially discouraging.

A 13-year-old cyclist gets run off the road. The situation escalates when he asks the driver, involved in sending a text, to please be more careful. The 45-year-old driver motions him into a gas station to discuss further. At that point, the driver and his 20-something daughter assault the kid. An Atlanta TV station did a story. Check it out here.

Leave a comment

Filed under Cycling, Training, Triathlon