Tag Archives: Chipotle Mexican Grill

Chipotle Creates “Chipotle Cultivate Foundation”

By Pete Williams

CMG: Furthering the cause

Chipotle Mexican Grill already has helped transform the way Americans eat with its”Food With Integrity” vision, using ingredients that wherever possible are sustainably grown and naturally raised.

Now the Denver-based company, which has dozens of restaurants in Florida, has created the “Chipotle Cultivate Foundation,” aimed at supporting people, organizations and institutions that are committed to making a better, more sustainable future.

“For more than a decade, we have been working to improve the nation’s food supply by finding more sustainable sources for all of the ingredients we use in our restaurants,” said Steve Ells, founder, chairman and co-CEO of Chipotle. “By creating the Chipotle Cultivate Foundation, we are extending our reach beyond our restaurants and will be supporting organizations and people that are working to improve individual family farms, animals and the environment, and youth and education programs.”

We’re huge fans of Chipotle here at EnduranceSportsFlorida. It’s tough to think of a better power-food lunch or dinner for an endurance athlete than a burrito bowl. The best part about it is that you know you’re eating organic food, especially farm-raised meat from animals that have not been shot up with hormones. And, of course, it’s delicious and affordable.

Chipotle has a history of supporting causes related to improving the way people eat. Over the last two years, the company has donated more than $2 million to philanthropic organizations, with much of that benefitting groups that are working to improve some element of the food system, including Jamie Oliver’s Food Revolution, The Nature Conservancy, FamilyFarmed.org,

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Chipotle Comes to Citrus Park

By Pete Williams

Open in Citrus Park

Good to see Chipotle Mexican Grill open a new location in the Tampa Bay area today near the Citrus Park Mall by the on-ramp to the Veterans Expressway.

Chipotle does an incredible job scouting locations. They like high-traffic spots in upscale areas. The company has an endurance sports heritage, at least in supporting cycling and the occasional triathlon, and seems to have a knack for placing restaurants in areas frequented by the endurance sports crowd. (Good bike routes and proximity to the Suncoast Parkway in the case of the newest Chipotle.)

We’re big fans of Chipotle  here at Endurance Sports Florida. Steve Ells’ vision of food with integrity served in a fast casual style is especially appealing to endurance athletes.

The concept is brilliant on so many levels. When Mark Verstegen introduced us to Chipotle in October of 2002 in Phoenix, Chipotle was virtually non-existent on the East Coast. Now it continues to grow…and grow…and grow.

Even as Wall Street traders scurried about in the last week in a semi-panic along the lines of 2008, the Chipotle around the corner from trading floor continued to attract a line out the door. Incredible, healthy food at an affordable price.

Simple yet amazing formula.

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Tour de Chipotle

By Pete Williams

Coming to Paris

Even if you’re not a Wall Street analyst, it’s tough not to be bullish on Chipotle Mexican Grill, which has been among the market’s hottest stocks over the last two years.

As someone who began eating at Chipotle frequently years before the 2006 IPO, I try not to think about why I kept my hands in my pockets all of these years.

There are two areas Chipotle only has begun to tap into: the European market and the endurance sports crowd. Those worlds collided this week at the Tour de France, as today’s Wall Street Journal reported. On Monday, the Garmin-Cervelo team – sponsored in part by Chipotle – held a lunch at Chateau de la Nerthe, a “sweeping vineyard north of Avignon.” The meal consisted of chicken burritos paired with pricey Domaine de Nalys white wine.

The WSJ characterized it as an “odd moment,” as if you’d never pair an expensive wine with a burrito. I say it’s a perfect match. Granted, it can be a challenge to pair a wine with a spicy Chipotle burrito. I’d recommend a dry white and though Domaine is out of my budget, I’m guessing it went over quite well.

Development Team Kit

Not only that, Chipotle stock is trading at $335 a share, having risen about 900 percent since it sold for $39 in November of 2008. At $335 a share, Chipotle’s products don’t have to apologize for accompanying any upscale French wine.

Not that Chipotle food is expensive. In fact, a Chipotle burrito is a phenomenal value at $8. The company’s “food with integrity” concept has driven its meteoric success. It’s the perfect fast-casual, high-performance fuel that many endurance athletes only now are discovering.

I was very envious three years ago when Chipotle signed on to sponsor the team then known as Garmin-Chipotle. Riders received a metal card good for one free Chipotle burrito a day – the ultimate perk.

At the time, Chipotle had no plans to expand beyond North America, so buying sponsorship for a team in the Tour de France seemed odd. But now Chipotle has a store in London and next year is planning to open one in Paris.

Chipotle has begun to sponsor an occasional triathlon, if only by providing 2-for-1 cards for race goody bags, which is a terrific thing to find when you pick up your packet. My triathlon training team meets at Chipotle for lunch on Tuesdays.

The Wall Street Journal quotes Damon Biggins, Chipotle’s lead restaurateur, as saying the company plans to host the Garmin lunch next year in Paris, presumably at the new Chipotle.

Better get the pricey wine ready.

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All Chipotle, All the Time (Free Food!)

By Pete Williams

Chipotles Steve Ells

Steve Ells is the creator of Chipotle Mexican Grill, which has reinvented the concept of fast food by providing quality, healthy, (if salty) food from sustainable sources.

Not only has Chipotle blown up in recent years, it’s been one of Wall Street’s hottest stocks in the last 18 months. As someone who was introduced to Chipotle while writing the book Core Performance with Mark Verstegen in Phoenix in 2002, long before the IPO, I try not to think about that lost investment opportunity.

I’ve eaten there an average of twice a week since Chipotle came to the Tampa Bay area in 2005 and probably have hit at least two dozen different Chipotles around the country. I get a lot of grief for eating there on trips to the restaurant capital of the world, New York City, but where else can you find quick, healthy, quality food at a reasonable price in Gotham?

Nobody is more passionate about Chipotle than I am, though as I wrote last month it’s important to keep an eye on your salt intake at Chipotle – or at least your salt intake the rest of the day you eat there.

One of the brilliant things about Chipotle is that it spends little on advertising and marketing, though it’s been a longtime sponsor and supporter of cycling.

Now, if the trailer for NBC’s new show “American’s Next Great Restaurant” is any indication, Ells looks like he might be the breakout star of the program, a cross between Donald Trump and Simon Cowell. Ells is a fascinating entrepreneurial story, taking $85,000 to open his first Chipotle in Denver and parlaying it into a company 17 years later with a market cap of $8 billion.

To celebrate tonight’s debut, Chipotle is giving a buy-one-get-one-free coupon to anyone who watches the 90-second trailer for the show.

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