Tag Archives: Florida mud runs

Tough Mudder Moves Tampa Event to Fort Meade

By Pete Williams

Tough Mudder, the wildly popular obstacle mud run series that drew 20,000 athletes to Little Everglades Ranch in Dade City in December, is moving to Dirty Foot Adventures in Fort Meade for this year’s event Dec. 1-2.

Tough Mudder spokesperson Jane Di Leo said the change was made to “give our participants a challenge, whether it is their first Tough Mudder or fifth. The change to the new location in Fort Meade is a way for us to continue to offer a variety of courses to our participants and to offer others throughout the state easy access to our events.”

Dirty Foot Adventures, located in southern Polk County, is just 60 miles from Tampa or Bradenton and 70 from Orlando or Sarasota. The sprawling facility is used for dirt bike and ATV racing and in October hosted the Iron Crusader mud run, which drew about 1,300 runners for an inaugural event.

Geno Stopowenko, the vice president of marketing for Dirty Foot Adventures, says Tough Mudder first approached them between 18 and 24 months ago as it was searching for a site for the 2011 event. He said the property also has fielded inquiries from Warrior Dash and other obstacle mud runs about putting on a race at the 1,800-acre facility, which includes miles of trails, creek beds, and other natural terrain.

Walking the plank at Tough Mudder

“This property is the total package,” said Stopowenko, who said Dirty Foot plans to stage its own five-mile obstacle race some time in May. “Every time someone comes to check it out they immediately try to negotiate with us. We’ve hosted events of more than a thousand people, nothing to the magnitude Tough Mudder will bring, but we’ll be ready.”

Little Everglades Ranch, which hosts equestrian and cross country running events, received rave reviews as the site of the inaugural Florida Tough Mudder. The 11.5-mile course was spread out across the Pasco County property and included water obstacles, muddy ravines, and plenty of room for the race’s signature obstacles such as Mt. Everest, the Ball Shrinker, and the Chernobyl Jacuzzi (above).

Convenient to Tampa and Orlando, with plenty of room for parking, Little Everglades seemed a likely site for 2012 and, indeed, Tough Mudder listed a Dec. 1-2, 2012 Tampa event on its Web site within days of last year’s event.

Tough Mudder still lists Tampa as the site of this year’s event. Polk County is considered part of the greater Tampa Bay area.

The scheduling at Dirty Foot Adventures seems to finalize the Florida scheduling for Tough Mudder, which has been in flux for weeks. At one point, Tough Mudder’s website listed 2012 races without dates for Jacksonville, Miami, and Pensacola before updating them to “coming in 2013.”

Di Leo said Tough Mudder did not have solid dates for those locations in 2012, but “we are very excited to host events in these locations in 2013.”

Billed as “the toughest endurance test on the planet,” Tough Mudder is a grueling 10-to-12 mile trail run containing 20 military style obstacles designed by British Special Forces. Conceived by CEO Will Dean while at Harvard Business School, it debuted in March of 2010, expanded to 14 races last year and 32 this year. Athletes complete the course by navigating a field charged with 10,000 volts of electricity, receiving an orange finisher’s headband for their efforts.

Tough Mudder has become the most popular race in the booming obstacle mud run category, successfully marketing to the 21-to-45 year old demographic and to some degree replacing triathlon and half-marathons as the leading aspirational endurance test. Tough Mudder does not issue timing chips or finishing times, stressing that it’s not a race. That inspires groups of friends to sign up together and complete the race as a single unit, often at a leisurely pace.

That has fueled revenues, which could eclipse $100 million for the three-year-old company in 2012. Tough Mudder, like other events in the category, has raised entry fees considerably. Last year, athletes registering for the Tampa race paid as little as $60 for the Saturday race and $80 for Sunday if they registered by March 15 and $100 (Saturday) or $80 (Sunday) through June 15.

This year, Tough Mudder made no distinction between the days and offered a $95 “early bird discount” through yesterday. The registration fee is $125 from Feb. 16 through May 31, $155 from June 1 through Oct. 31 and $200 after Nov. 1.

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An Interview with Joe DeSena, Spartan Race Founder

By Pete Williams

Death Race competitor Joe Decker

We spoke this morning with Joe DeSena, founder of the infamous Spartan Death Race and the Spartan Race series, which quickly have become recognized as the toughest races in endurance sports – perhaps even more so than Tough Mudder.

You can listen to that Fitness Buff Show interview HERE. Some highlights:

— DeSena does not like the term mud runs, preferring “obstacle racing,” believing the competition is more about overcoming obstacles than dealing with mud.

— Though his company plans to attract more than 350,000 competitors to 41 events this year, including several overseas, he bristles at the idea of people entering huge teams of athletes, some of which are not prepared for the rigors of the race.

— More than 10,000 people applied to be on “Unbreakable,” the upcoming reality show that will pit 100 athletes in seven days of Death Race-like competition in Vermont this spring.

 

 

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Savage Race Gets “Tougher”

By Pete Williams

Tackling the Savage Race

Sam Abbitt received plenty of positive feeback from his initial Savage Race, the 4.2-mile obstacle mud run he staged in Clermont last August. But he says he believes in borrowing some of the more popular elements of other races to improve his own.

That’s why the second edition of the Savage Race, which takes place at the same Clermont facility on March 10, will include an ice plunge very similar to Tough Mudder’s “Chernobyl Jacuzzi,” where athletes must wade through a dumpster of ice water, immersing themselves completely at one point.

The Savage Race is one of the few mud runs to have a significant swimming obstacle. The 150-yard challenge is back. Non-swimmers and those who don’t wish to swim can take a pass, but must do 30 Burpees and add 10 minutes to their time. The Savage Race will have a total of 20 obstacles, up from about 14 last year. There will be a “super waterslide,” along with a few surprise challenges.

Abbitt, who is expecting more than 3,000 for the event, spoke to us today on The Fitness Buff Show. You can listen to that broadcast HERE.

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Warrior Working to Stay Atop Mudpit

By Pete Williams

Warriors cross the finish line.

LAKE WALES – We’re not sure if obstacle mud runs will be a long-term part of the endurance sports world or just a fad that will disappear after a few years. But Warrior Dash, which kicked off the mud run season this weekend at the Triple Canopy Ranch, seems intent on being part of the category for however long it lasts.

It’s not that the 2012 version is more difficult than the 2011 rendition. Warrior Dash seems comfortable being the shorter, first-timer mud run, as opposed to longer endurance tests like Tough Mudder and Spartan Race. With Muddy Buddy announcing last week that it’s scaling back to eight events this year, in part because of the success of Warrior Dash, it seems Warrior Dash should command even more of the first-time mud run demographic.

This weekend’s Lake Wales attendance was 9,000 over two days, down from 13,000 last year. That’s in part to the countless mud runs that have sprung up in the last year in Florida, at least five of which left postcards on windshields while athletes raced. We’re guessing Warrior Dash will have an easier time maintaining and building its numbers in other parts of the country where there’s not a mud run nearly every weekend of the year.

Race-ending mudpit

With so many events, it’s difficult to come up with new challenges. We liked Warrior Dash’s main water obstacle, a 10-yard swim through chilly water to a floating obstacle, followed by another 10-yard swim back to shore. The distance was short enough for non-swimmers to doggie paddle – lifeguards were on hand just in case – but long enough for everyone to feel uncomfortable. Even with temperatures in the high 70s, it’s still January in Florida and the water is 60ish.

The Dash featured many of the obstacle run staples – walls, rope ladders, hurdles, fire jumps – along with running over old cars. Though it did have 100 yards of mud at one point that took some competitors down waist deep, it was easy for some just to run around the obstacle. Perhaps the biggest challenge was running about a mile through sand.

We missed last year’s Warrior Dash and wish we had done it before taking on Tough Mudder, Spartan Race, Savage Race, Highlander, and multiple Muddy Buddies. It’s one of the easiest among that group, though there are a lot of things Warrior Dash does best.

Warrior Dash was the first event to take the mud/party race formula national and they still do a great job with that, attracting perhaps the youngest crowd and probably selling the most beer. (Athletes get the first for free.) It definitely had the liveliest post-race atmosphere. It helps that the Chicago-based Red Frog Events, parent company of Warrior Dash, was founded in 2007 by then-27-year-old Joe Reynolds and the band of Millennial staffers on hand worked tirelessly. The Chicago Tribune recently rated Red Frog as the No.1 small company on its list of top workplaces and clearly these young adults love their work.

We liked the fuzzy Warrior hats all athletes received, perfect for Halloween should we ever go as Fred or Barney. Warrior Dash also has jumped aboard the soft T-shirt craze with some sharp, fitted, navy blue shirts with the Warrior Dash helmet logo on the front. (Hopefully this will inspire Tough Mudder and Spartan Race to give out something other than fairly generic unisex numbers with a concert shirt-like race calendar on the back.)

The back of the Warrior Dash shirt reads “World’s Largest Running Series.” Tough Mudder is taking aim at that title. For now, Warrior Dash, which caused obstacle mud racing to blow up a year ago, shows no signs of slowing down.

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Muddy Buddy Scales Back for 2012

By Pete Williams

Fewer mud pits in 2012

Muddy Buddy, the popular bike-and-run mud race series owned by Competitor Group, has scaled back to just eight events for 2012. After hosting two races in Florida in each of the last two years, and considering a third last year, Muddy Buddy will come no closer to Florida than Atlanta in 2012.

A new splash page on the Muddy Buddy Web site posted Tuesday promised a new Web site and 2012 registration for Jan. 30, along with “the biggest news in Muddy Buddy history.” The page also listed the eight cities that will host events in 2012.

“Choosing only eight events for 2012 was difficult,” Competitor Group said in a statement. “We weighed past participation, local support and event sponsor requests in making our decision. Cities that were on the schedule in 2011, but not in 2012 will be the first cities we reconsider as we hope to modestly expand the series in the coming years.”

A Competitor source said the decision was in response to races such as Tough Mudder and Warrior Dash, which routinely draw between 10,000 and 20,000 athletes per weekend. Muddy Buddy need attract only 2,000 to 3,000 per event to be successful, but even that became challenging over the last year with greater competition.

Orlando was the second-most popular stop on the Muddy Buddy circuit after Chicago. A return to Disney’s Wide World of Sports for 2012 was not a possibility, however, once Disney decided to no longer allow third-party endurance sports promoters to produce events on Disney property.

Competitor did consider locations elsewhere in Central Florida, including Pasco County just north of Tampa, but “there were no guarantees those venues would be as strong,” the source said. Another strike against Florida is that Columbia Sportswear, the title sponsor of the series, does not have many retail outlets in the Sunshine State.

Muddy Buddy staged races for years in seven or eight cities, including Orlando, before expanding to 13 for 2009 and 18 in 2010 before dialing it back to 16 last year. The circuit included a late November, season-ending stop at Zoo Miami in each of the last two years.

Back to Florida in 2013?

Attendance at the Disney event, held Mother’s Day weekend before moving to early April in 2011, fell to about 2,000 last year after drawing about 3,000 participants in 2009. About 900 athletes showed up for the Zoo Miami event in late November.

This year, Muddy Buddy will return to Richmond, Austin, Atlanta, Nashville, Chicago, Boulder, Portland, and San Jose. In addition to Orlando and Miami, the others not to make the cut were Buffalo, Detroit, New York, Minneapolis, Dallas, and Los Angeles.

Muddy Buddy, founded by endurance sports publisher and entrepreneur Bob Babbitt in 1999, was the first mud run to go national. As recently as 2008, Muddy Buddy had the national mud run scene virtually to itself. With its entry-level, two-person-team obstacle course, costume contests, and signature mud pit, it attracted thousands of casual athletes looking for an alternative to a pound-the-pavement 5K or a triathlon.

Warrior Dash provided competition in 2009, but the real challenge came in 2010 with the debuts of Tough Mudder and Spartan Race, more difficult races that drew athletes looking for a triathlon-level accomplishment with a bit of CrossFit flavor.

Not only were Tough Mudder and Spartan Race quick success stories – Tough Mudder grossed more than $30 million in 2011 – they inspired countless other events, nowhere more so than in Florida. So crowded did the Sunshine State’s mud run schedule become that Muddy Buddy scrapped plans for a season-ending 2011 championship event in Punta Gorda when Tough Mudder scheduled a Tampa Bay area event the same weekend in December.

Muddy Buddy’s move is the latest sign that the market for obstacle mud runs, which flooded in 2011, could be undergoing a shakeout. The Tampa-based World Triathlon Corp. scrapped plans for a “Primal Challenge” series of mud runs. Warrior Dash will host about 9,000 athletes for this weekend’s season kickoff event in Lake Wales, down from last year’s 13,000. Several Florida-based mud runs have not been rescheduled for 2012.

But Rock on Adventures, which staged a pair of Highlander races in Bartow last year, announced plans this week for six events in 2012, including an inaugural “Monster Bash Dash” on April 14 in Kissimmee. With Muddy Buddy no longer at Lake Buena Vista in mid-April, the Monster Bash Dash could draw some of the usual Muddy Buddy crowd.



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Hardened Warrior?

By Pete Williams

Warrior Dash 2.0?

If you’re someone bitten by the obstacle mud run bug, you have Joe Reynolds and Warrior Dash to blame.

It was Reynolds, 31, whose Red Frog Events company launched Warrior Dash on July 18, 2009, a spin-off series to the company’s  Great Urban Race scavenger hunt that began in 2007. Other companies, most notably Competitor and its Muddy Buddy series, had combined endurance sports and mud. Warrior Dash dialed it up a notch with military training-style obstacles, costume contests, and post-race beer and parties.

Reynolds and his band of Millennials built a massive following via social media and word of mouth from their Chicago offices. A $5,000 investment in 2007 became a $50 million company at the end of 2011.

Tough Mudder and Spartan Race debuted in 2010. Dozens of competitors sprung up around the country last year. Here in Florida, we have at least two races – The Highlander and the Ragin’ Warrior – created in 2011 by guys inspired by racing in the first Warrior Dash in Florida last January.

New race organizers scoffed at the relatively easy three-mile Warrior Dash course, and dialed it up a notch with longer distances and more challenging obstacles. Tough Mudder, which stages races between 11 and 13 miles, installed a banner at its 3-mile mark reading “Warrior Dash Finish Line.”

As Warrior Dash kicks off of the 2012 obstacle mud run season with a two-day event in Lake Wales next weekend (Jan. 21-22), it’s tempting to write off the series. Tough Mudder has grabbed the lead in popularity, with Spartan Race not far behind, and many athletes are clamoring for challenges beyond what Warrior Dash provides.

Alex Yount, spokesman for Warrior Dash, says 8,899 athletes are registered to compete at Triple Canopy Ranch. That’s down from last year’s 13,176 and below the projected 13,000 for this year.

Still, Yount says the company expects to draw 1 million athletes to the 65 Warrior Dash events the year. About two-thirds already are announced, including a North Florida race March 31 in Live Oak. A third Florida location is being considered.

Athletes might be surprised by the degree of difficulty to this year’s 14 Warrior Dash obstacles. The race will include more water obstacles, some requiring athletes to swim. (Like other races, alternative challenges will be offered for non-swimmers.) At the moment, the weather looks promising, with projected highs of 78 degrees both days. (No word on the murky water temperature.)

Yount says there’s a fine line between making the race all-inclusive and yet challenging for most.

“The beauty of Warrior Dash is that it is for everyone and it’s about challenging yourself,” he said. “We want to have some pretty challenging obstacles. We’re upping the stakes by having water obstacles requiring people to swim and challenging the warriors out there that have been there year after year.”

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Top 10 Endurance Sports Florida Stories of 2011

By Pete Williams

Tough Mudder's infamous "Chernobyl Jacuzzi"

When we launched Endurance Sports Florida in January, we had a pretty good idea that running and triathlon would be a significant part of our coverage. We could not have anticipated the impact sports such as obstacle mud runs and stand-up paddleboarding would have in the Florida endurance world.

So as we look back at the Year in Florida Endurance Sports, it’s perhaps no surprise that the top 10 stories reflect the growth and diversity of an industry in a state that arguably has more endurance sports options than any in the country.

#10 – Introduction of the Tultex T-shirt

Fashion trend of 2011?

We’re not sure who first introduced (or resurrected) the idea of the soft, fitted, blended T-shirt this year, but we’re all for it. Two new obstacle mud runs – Highlander and Savage Race – gave them out, as did the Autumn Fest 5K in Safety Harbor. We even printed Tultex for the second-annual Caliente Bare Dare 5K in October. At a time when athletes are bored with cotton and tech, Tultex is a welcome addition. Anyone who thinks T-shirt related news does not belong in a stories-of-the-year list does not know endurance athletes.

#9 – Participation Up, Spectating Down

Spending more time at the beach

Maybe it’s because Florida’s professional and college football teams are all in the tank at the moment, but the continuing boom in endurance sports seems to coincide with a decline in interest in and attendance at big-time spectator sports. We have a theory on this, and it’s one that some college sports management class should investigate. When the economy went south in 2008, Floridians looked at their suddenly depleted finances and realized, “I’m paying how much for sports tickets? I need to take charge of my health and finances and if I’m going to pay $75 for a couple hours of entertainment, I want to have a sense of accomplishment about it. I want to come out of it feeling great physically, not like I just inhaled nasty processed food and expensive beer.”

Even the Tampa Bay Rays, who generally have played well since the economy crashed, have struggled to draw in this bad economy. But all areas of endurance sports have experienced spectacular growth. Is there a connection? Sure seems like it.

#8 Pasco County – Endurance Sports Mecca

Pasco County is known for many things: sprawling growth during the real estate boom, hot-air ballooning, sky-diving, nudist clubs, Jim Courier, Saddlebrook Resort. It’s had a foothold in the endurance sports world for years between the Longleaf Triathlon, Rattlesnake Run, and Dances with Dirt. Central Florida cyclists flock to San Antonio since it’s one of the few places in the area with hills and the Caliente Bare Dare 5K in Land O’Lakes is now two years old. But Pasco put itself on the endurance sports map in 2011 by landing Tough Mudder, which with nearly 20,000 athletes during a December weekend became the biggest endurance event ever in the greater Tampa Bay area. Don’t be surprised to see Pasco host more larger endurance events, especially with the proliferation of mud runs and a realization by the part of race directors that greater Tampa has more athletes than Orlando.

Eric Stratman of TNL Tampa leads a mud run training program

#7 – CrossFit: Meet Endurance

A year ago, you’d rarely see “CrossFit” and “endurance” in the same sentence. CrossFit athletes were viewed as bodybuilders with a bit of a gymnastics bent and the endurance crowd a bunch of spindly folks who never picked up a weight. But fueled in no small part by the obstacle mud run phenomenon, the two groups have met in the middle, recognizing that an integrated program of interval running and mix-it-up strength work might be the best formula for building a high-performance body, to say nothing of an attractive one. Obstacle mud runs such as Tough Mudder and Spartan Race have shrewdly aligned themselves with CrossFit programs, many of which like TNL Tampa now offer mud run-specific training programs. Runners and triathletes have embraced such training and the existing CrossFit demographic has discovered the benefits of interval running.

#6 Triathlon Dropoff?

Race directors around the state reported a 10 percent dropoff in entries this year. We’re not sure if that’s a reflection on the economy (unlikely if it didn’t happen in 2009-10), oversaturation of events (probably), or the popularity of newer endurance pastimes like obstacle mud runs and stand-up paddleboarding (possibly). Whatever the reason, the unbridled growth of triathlon in the last five years seems to be leveling off.

Triathlon: Still on the rise?

Triathlon is a sport with a high churn rate, dependent on a constant influx of newcomers. Mud runs, which don’t require bicycles or swim ability, are more accessible. And though endurance sports have been mostly recession proof in a state hit harder than most by the economy, there’s no question Florida’s slow economy is playing an impact.

We’re still bullish on triathlon, but as with any endurance sports category, competition in triathlon is fierce. The most ambitious newcomer is HITS, a group of equestrian promoters who will stage a national series – including events in Naples and Ocala – featuring triathlons of four distances (including iron) in the same weekend.

Just another sign that the triathlon pie, whether shrinking or not, will be carved into more pieces in 2012.

Florida SUP races draw pros like Annabel Anderson

#5 Stand-up Paddleboard Racing

A year ago, there were only a handful of “SUP” races in Florida. Now it’s possible to find one most every weekend from April through October. Until Brody Welte moved his StandUp Fitness operation from St. Pete to San Diego, we also had the YOLO Board Winter Race Series. Florida already leads the nation in putting on the most triathlons, marathons, and obstacle mud runs. Now it can claim the lead in SUP events. SUP racing still is a work in progress, however, remaining mostly under the radar. In September, Exclusive Sports Marketing drew just 65 athletes to South Beach for a race it billed as the “U.S. Open of SUP,” with a whopping $35,000 in prize money. Welte built some traction in two years with his Gulf Coast StandUp Paddleboard Championship in Madeira Beach and it will be interesting how he handles the event from the West Coast – of the country. Still, we’re bullish on SUP racing with its modest entry fees, occasional prize money, nice awards and solid post-race food.

#4 Ironman Gets Rusty?

Mixed year for Ironman

Sure, the World Triathlon Corp. still sells out its signature events, including Ironman Florida, in a matter of minutes. But does it seem like the Tampa-based WTC is wandering in the wilderness? Actually, WTC moved out of Disney’s Wilderness for the Ironman 70.3 event in 2012, relocating to Haines City. That’s just one of several head-scratching moves WTC made in 2011. We love Haines City (RIP Boardwalk and Baseball), but that doesn’t seem like the destination event like Disney. Then again, WTC couldn’t draw many athletes to Clearwater for its much-touted, season-ending, inaugural 5150 series event. WTC canceled the would-be Nov. 18 race in October when it couldn’t reach its modest expectations of 800 athletes, the latest sign that the 5150 concept is a misfire. WTC also seems to be chasing every endurance trend, including half-marathons and an aborted mud run series called Primal Challenge. Here in Florida, the St. Anthony’s Triathlon, now officially a WTC-affiliated 5150 event after a long history of sharing personnel, was marred by weather for the third straight year. If WTC was a stock – and don’t think that idea hasn’t been brought up by the private equity group no doubt wondering if they overpaid the Gills family in 2008 just weeks before the economy crashed – it would be Microsoft, still paying handsome dividends but viewed as stodgy and unable to come up with a new hit. Andrew Messick was hired in May as CEO, but thus far it’s business as usual with the M-dot.

#3 Half Marathons Gone Wild

It wasn’t that long ago that race directors had a tough time convincing the City of St. Petersburg that the market could support a half marathon. These days, it’s difficult to find a weekend between late October and mid-March in the Tampa Bay area without such a race. St. Pete, which added Competitor Group’s Rock ‘n’ Roll Half to the calendar for Feb. 12, now has four half marathons. The rest of the state, especially South Florida, also has capitalized on the half marathon phenomenon. We’re not big fans of half marathons, which seem to provide the least in terms of food, cool shirts, swag, and race experience for the money when compared to triathlons, mud runs, trail runs, and stand-up paddleboard races. But there’s no question the half marathon is the sweet spot of the current running boom.

#2 Obstacle Mud Runs

Conquering the Savage Race in August

As recently as 2009, the Muddy Buddy race at Disney’s Wide World of Sports over Mother’s Day weekend was pretty much the only obstacle mud run in Florida. This year, there were more than 40 and the schedule became so packed that Muddy Buddy scrapped its proposed year-end championship in Punta Gorda once Tough Mudder announced plans for its Dade City race the same December weekend. (Muddy Buddy fans still had a late-November race in Miami for the second straight year.)

We’ll see if “OMRs” have staying power or end up being just a fad. For now, they’re drawing runners bored with pounding the pavement, would-be triathletes who don’t want to buy a bike or learn to swim properly, and trail runners, along with the CrossFit and bootcamp crowds. Like running or triathlon, athletes can pick from easy races (Muddy Buddy, Warrior Dash) and difficult ones (Spartan Race, Tough Mudder). The lure of OMRs is challenging both your strength and endurance while acting ridiculous and rolling around like pigs. No wonder so many race directors are jumping into the mud pit.

#1 Tough Mudder

Conquering mud and barbwire at Little Everglades Ranch

As with Oscar-contending films released in December, there might be a tendency to overplay the impact of Tough Mudder’s Florida debut earlier this month. Then again, when nearly 20,000 athletes converged on Little Everglades Ranch in Pasco County, it was confirmation that 2011 was the Year of the Obstacle Mud Run.

Tough Mudder, the biggest OMR, has become the aspirational event for endurance athletes, who post their photos and finisher’s badges on Facebook and wear their campy orange headbands proudly. It’s become cooler to survive Tough Mudder’s Chernobyl Jacuzzi and Electroshock Therapy than complete a triathlon of any distance. And to think, Harvard Business School professors scoffed at Will Dean when he submitted Tough Mudder as a class project during his MBA program. Nobody, they said, would pay an average of $100 to get their butt kicked for two or three hours. Dean launched Tough Mudder in March of 2010, staged 14 races this year and has plans for 44 in 2012. He could clear $100 million in gross revenue, including sponsorship from the likes of Under Armour.

So how has your company fared the last two years?

We actually found Spartan Race more challenging with its 30-Burpee penalties, but there’s no question Tough Mudder is the leader in the category and is taking chunks of the running and triathlon pies. Tough Mudder already has announced a return to the Tampa area Dec. 1-2 and also has plans for 2012 events in Miami and Jacksonville, dates and locations TBA.

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