Tag Archives: Little Everglades Ranch

Savage Race Heads to Little Everglades for Fall Race

By Pete Williams

In March, Savage Race attracted more than 5,000 athletes, including ESPN anchor Stuart Scott (above/photos courtesy Savage Race)

Savage Race, the popular Florida-based mud run that adopted several of Tough Mudder’s obstacles for its race in March, now will use a venue Tough Mudder had great success with in 2011.

Little Everglades Ranch, which drew nearly 20,000 participants over two days in December for the inaugural Florida edition of Tough Mudder, will host what will be the third edition of Savage Race on Oct. 20. Little Everglades is located in Pasco County in Dade City, more convenient to Tampa than the Clermont site Savage Race used in March and for its first race last August.

Savage Race is the most successful of the Florida-based mud runs, drawing more than 5,000 participants in March. Building on the success of its first race in 2011, Savage Race in March expanded its course to nearly 5 miles and added several obstacles similar to those of Tough Mudder, including a “Shriveled Richard” ice plunge like Tough Mudder’s Chernobyl Jacuzzi, and a 10-foot leap off of “Davy Jones’ Locker” into a lake.

Sam Abbitt, the co-founder of Savage Race, says the intent has never been to mimic Tough Mudder. He points out that Tough Mudder stresses camaraderie and a non-race format. Savage Race, on the other hand, is a chip-timed event with awards to top finishers. Savage Race packs about the same number of obstacles – roughly two dozen – into a course less than half the length of Tough Mudder.

“A lot of races have similar obstacles but we’ve done a lot to differentiate ourselves from other races,” Abbitt says. “We call our race a race and give you more obstacles per mile so you spend more time on the obstacles and less time running.”

Tough Mudder’s decision in February to move the 2012 event away from Little Everglades was a surprise, though a Tough Mudder official said at the time the race series likes to vary its venues. Tough Mudder will take place Dec. 1-2 in Fort Meade at Dirty Foot Adventures, which will host its own event, the inaugural Dirty Foot Adventure Run, on June 9.

Abbitt said Savage Race moved to Little Everglades because it had outgrown its Clermont location, where a lack of parking had become an issue. Though the Little Everglades property, which hosts major equestrian and high school cross country events, can host long races such as the 12-mile Tough Mudder, Abbitt says he does not plan to expand Savage Race beyond six miles.

A number of Florida-based mud runs have sprung up in the last two years to challenge national event series such as Tough Mudder, Warrior Dash, and Spartan Race, all of which have built eight-figure businesses in a short period, staging dozens of events around the world. Savage Race seems the most likely to grow beyond the Sunshine State.

Abbitt says Savage Race will expand beyond Florida in 2013, with dates planned in Maryland, Georgia, North Carolina, and Texas.

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Tough Mudder Moves Tampa Event to Fort Meade

By Pete Williams

Tough Mudder, the wildly popular obstacle mud run series that drew 20,000 athletes to Little Everglades Ranch in Dade City in December, is moving to Dirty Foot Adventures in Fort Meade for this year’s event Dec. 1-2.

Tough Mudder spokesperson Jane Di Leo said the change was made to “give our participants a challenge, whether it is their first Tough Mudder or fifth. The change to the new location in Fort Meade is a way for us to continue to offer a variety of courses to our participants and to offer others throughout the state easy access to our events.”

Dirty Foot Adventures, located in southern Polk County, is just 60 miles from Tampa or Bradenton and 70 from Orlando or Sarasota. The sprawling facility is used for dirt bike and ATV racing and in October hosted the Iron Crusader mud run, which drew about 1,300 runners for an inaugural event.

Geno Stopowenko, the vice president of marketing for Dirty Foot Adventures, says Tough Mudder first approached them between 18 and 24 months ago as it was searching for a site for the 2011 event. He said the property also has fielded inquiries from Warrior Dash and other obstacle mud runs about putting on a race at the 1,800-acre facility, which includes miles of trails, creek beds, and other natural terrain.

Walking the plank at Tough Mudder

“This property is the total package,” said Stopowenko, who said Dirty Foot plans to stage its own five-mile obstacle race some time in May. “Every time someone comes to check it out they immediately try to negotiate with us. We’ve hosted events of more than a thousand people, nothing to the magnitude Tough Mudder will bring, but we’ll be ready.”

Little Everglades Ranch, which hosts equestrian and cross country running events, received rave reviews as the site of the inaugural Florida Tough Mudder. The 11.5-mile course was spread out across the Pasco County property and included water obstacles, muddy ravines, and plenty of room for the race’s signature obstacles such as Mt. Everest, the Ball Shrinker, and the Chernobyl Jacuzzi (above).

Convenient to Tampa and Orlando, with plenty of room for parking, Little Everglades seemed a likely site for 2012 and, indeed, Tough Mudder listed a Dec. 1-2, 2012 Tampa event on its Web site within days of last year’s event.

Tough Mudder still lists Tampa as the site of this year’s event. Polk County is considered part of the greater Tampa Bay area.

The scheduling at Dirty Foot Adventures seems to finalize the Florida scheduling for Tough Mudder, which has been in flux for weeks. At one point, Tough Mudder’s website listed 2012 races without dates for Jacksonville, Miami, and Pensacola before updating them to “coming in 2013.”

Di Leo said Tough Mudder did not have solid dates for those locations in 2012, but “we are very excited to host events in these locations in 2013.”

Billed as “the toughest endurance test on the planet,” Tough Mudder is a grueling 10-to-12 mile trail run containing 20 military style obstacles designed by British Special Forces. Conceived by CEO Will Dean while at Harvard Business School, it debuted in March of 2010, expanded to 14 races last year and 32 this year. Athletes complete the course by navigating a field charged with 10,000 volts of electricity, receiving an orange finisher’s headband for their efforts.

Tough Mudder has become the most popular race in the booming obstacle mud run category, successfully marketing to the 21-to-45 year old demographic and to some degree replacing triathlon and half-marathons as the leading aspirational endurance test. Tough Mudder does not issue timing chips or finishing times, stressing that it’s not a race. That inspires groups of friends to sign up together and complete the race as a single unit, often at a leisurely pace.

That has fueled revenues, which could eclipse $100 million for the three-year-old company in 2012. Tough Mudder, like other events in the category, has raised entry fees considerably. Last year, athletes registering for the Tampa race paid as little as $60 for the Saturday race and $80 for Sunday if they registered by March 15 and $100 (Saturday) or $80 (Sunday) through June 15.

This year, Tough Mudder made no distinction between the days and offered a $95 “early bird discount” through yesterday. The registration fee is $125 from Feb. 16 through May 31, $155 from June 1 through Oct. 31 and $200 after Nov. 1.

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Tough Mudder: The Real Deal

By Pete Williams

Tough Mudder’s infamous Chernobyl Jacuzzi

DADE CITY – We wondered if Tough Mudder possibly could live up to expectations. It’s been nine months since the obstacle mud run announced plans to make its Florida debut in Pasco County this weekend and in the meantime more than two dozen runs have been staged in the Sunshine State, many for the first time.

But Tough Mudder, a Harvard business school project that debuted in March of 2010, showed why it’s the biggest, most imposing, and the most successful race series in the category, drawing a staggering 20,000 athletes over two days for its season-ending event at Little Everglades Ranch in Pasco County.

Veteran race directors say that’s a record for any endurance event in the greater Tampa Bay area, which is saying something given the volume of races we have here. This was the fifth different mud series I’ve done this year and while I’ve enjoyed them all, Tough Mudder stood out in a number of areas.

An easier Tough Mudder obstacle

For starters, it’s the longest at 11.5 miles. It has 28 official obstacles, not counting the endless parade of additional treks through mud and swamp of all depths and distances. Several obstacles were a little overrated, most notably the much-hyped, race-ending “Electroshock Therapy,” but others more than lived up to billing, especially the “Chernobyl Jacuzzi,” where athletes must jump into a giant dumpster packed with ice water – three pallets of ice per dumpster, according to officials – and wade 20 feet to the other side. A different event was billed as the “Ballshrinker,” but Chernobyl was as cold as I’ve ever felt from waist to knees.

The toughest part of Chernobyl was waiting for the people in front of you to get through, which was a recurring theme. With waves of 600 heading out every 20 minutes from 8 a.m. until 1:20 (on Saturday) and 11:20 (today), there were backups at most every obstacle, which is not uncommon at mud runs. Tough Mudder bills itself not as a race but as a team-oriented event and few seemed in any hurry to rush through it all.

Plus, it’s easier to do certain obstacles with help, especially climbing large wooden “Berlin Walls” and “Everest,” a half-pipe requiring a running start and a leap to the top. My favorites were the claustrophobia-inducing tubes and underground tunnels. Points also go to “Walk the Plank” – climbing 15-20 feet to a platform and jumping into more cold water – and “Hold Your Wood,” where you grab a large log and walk a 150 yard-loop through a waist-to-shoulder deep lake. (Loved the fake but realistic looking alligator.)

One obstacle featured bales of hay, about four-feet high, spaced about five feet apart. My group opted to leap over each bale but others thought broad jumping from one to the next was required. Clearly some people have been watching too much Wipeout.

Like most mud runs, Tough Mudder encourages teams to dress in costume and there were plenty of superheroes. With such an all-for-one attitude and leisurely pace, it was easy to meet new friends – and stumble upon old ones.

Climbing Everest

A few ambitious athletes hammered through the course, which was not chip timed or otherwise scored. The rest of us moved at a steady pace, handling the obstacles and enjoying the intense marketing wars between the various obstacle mud runs.

Both the Spartan Race and Savage Race hired airplanes to circle Little Everglades pulling banners touting their upcoming events. Tough Mudder reveled in its status as the longest and perhaps most challenging. Instead of a 3-mile marker, there was a huge banner that read “Warrior Dash Finish Line,” a dig at the national 5K mud run series that draws numbers rivaling that of Tough Mudder.

Tough Mudder, like Spartan Race, claims that only 80 percent of those who start finish the race. My guess is it’s more like 97 percent and the other 3 percent are those carted off with sprains and strains. Obstacle mud races want their events thought of as tough – and for people to train accordingly – but they also want repeat business, to say nothing of additional customers.

I was fortunate to compete as part of a talented five-person team of Pasco County officials and friends. Eric Keaton, John Malley and Charlie Scott brought military experience to Tough Mudder, which incidentally was designed by British Special Forces. Justyna Buszewski, our lone female and smallest competitor, had the easiest time negotiating many of the obstacles.

Tough Mudder won’t be the last national mud runs series to roll through Pasco County, which rapidly is becoming a destination for endurance sports between the popular Longleaf Triathlon, our own Caliente Bare Dare 5K, and numerous other races. Most mud runs have gravitated to greater Orlando and South Florida, but Pasco County has both the facilities and the proximity to the most Florida endurance athletes.

We’re most impressed with how Tough Mudder creates the bad-ass vibe better than anyone in the industry. Remarkably, dozens of athletes took advantage of free mohawks. Others went for the on-site Tough Mudder tattoo and nearly 100 percent of athletes followed through on what I at first thought was a joke: writing your five-digit race number on your forehead. The signature orange finisher’s headband is better than any medal. And I don’t know the name of the guy Tough Mudder uses as the pre-race emcee, but I want him at my next party.

Props also for numerous water stops.

Team Pasco celebrates

Tough Mudder also addressed my mud run pet peeve: inadequate post-race food. Sure, most of it was for sale, but you could load up in the finish chute on EAS Myoplex, Clif bars, energy drinks, and bananas. Volunteers all but encouraged you to use your race T-shirt – delivered at the finish – as a bag.

Tough Mudder, which staged 14 events this year, has announced plans for a whopping 44 races in 2012, including a return to the Tampa Bay area (Dec. 1-2) and dates to be announced for Jacksonville and Miami.

We’re wondered frequently on this site how many mud run events the industry can sustain and which events will last. At the moment, Tough Mudder looks like the leader in the mud pit.

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Tough Mudder Coming to Pasco County

By Pete Williams

Typical Tough Mudder obstacle

The Tough Mudder, perhaps the most challenging of the growing field of adventure mud runs, is coming to Little Everglades Ranch in Dade City on Dec. 3-4.

Billed as “the toughest endurance test on the planet,” Tough Mudder is a grueling 10-to-12 mile trail run containing 20 military style obstacles designed by British Special Forces.

Conceived by CEO Will Dean while at Harvard Business School, Tough Mudder seems to delight in providing a far greater challenge than other mud runs. Only 78 percent finish the course during a typical race, with an average time of two and a half hours.

According to the Tough Mudder press materials, USMC participants say the race is just as hard, if not more difficult, than USMC basic training and “significantly different from other mud events like Warrior Dash or Muddy Buddy because the courses are three times as long and held on hostile terrain.”

Tough Mudder “is not your average lame-ass mud run or spirit-crushing ‘endurance’ road race,” the race Web site says. “It’s Ironman meets Burning Man, and it is coming to a location near you. Our 10-12 mile obstacle courses are designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie. Forget finish times. Simply completing a Tough Mudder is a badge of honor.Tough Mudder is 3-4 times longer and much tougher than a typical mud run such as Warrior Dash.”

Tough Mudder’s obstacles are not of the pegboard or giant inflatable variety. Obstacles include running through fire, mud, freezing water, jumping off 15-foot planks and being shocked by 10,000 volts of electricity.

Walking the plank

There’s also something called the “Ball Shrinker,”which is appropriate since the Tough Mudder is a bit of a sausage fest, with a field that’s typically 80 percent male. (Perhaps Will Dean has a brother Jimmy?)

The Tampa Bay event is expected to draw 10,000 participants over two days and is a great value compared to triathlons and other mud runs – if you register early. The Sunday race, though identical, is cheaper and the current pre-registration price is $100 for Saturday and $80 for Sunday through June 15. (Those who got in before March 16 paid $80 or $60.) The prices go up on the 15th of each month before topping out at $180 and $160.

There’s plenty of jocularity involved, including free mullet haircuts and Tough Mudder tattoos post-race, along with various costume prizes including one for least clothing worn. (Presumably nudity is not allowed.)

Tough Mudder is one of at least a dozen mud runs coming to Florida this year. As we chronicled last month, the Sunshine State leads the nation in this category, to the point where Tough Mudder is going up against the inaugural Muddy Buddy “world championship” at the Red Neck Yacht Club in Punta Gorda on Dec. 4.

Though Tough Mudder only debuted on May 2, 2010, it’s up to 14 events for 2011 and in 2012 will expand to Canada, Japan, Australia, England, and Scotland.

We’re not sure it’s the “toughest endurance event,” at least not compared to The Death Race in Vermont in June. But we wouldn’t bet against Tough Mudder reaching its goal of “replacing Ironman as the ultimate endurance event on the planet.”

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