Tag Archives: Spartan Race

Warrior Goes Long with Iron Warrior Dash

By Pete Williams

WarriorDash2012aWarrior Dash, the first obstacle mud run to attract more than 10,000 participants to a single event, announced today a longer version of its popular entry-level 5K race. The move comes at a time when more athletes are shifting to Spartan Race, Tough Mudder and longer, more challenging obstacle events.

Touted as the “most intense obstacle race,” Iron Warrior Dash will debut March 13 in Smithville, Texas, which is between Houston, Austin, and San Antonio, and feature 26 obstacles spread over a course of “15 to 20 miles of ruthless terrain and best-in-class obstacles,” though the three announced events range from 15 to 15.6 miles.

The two other races will take place April 13 in Douglasville, Ga. (near Atlanta) and on Sept. 21 in Michigan. Though there are no Florida locations, a press release issued today promised additional venues to be announced in the spring. The April 13 event could steal some thunder from the Savage Race, which takes place the same day at Little Everglades Ranch, just north of Tampa in Pasco County.

warriordash2012cIn July of 2009, Chicago entrepreneur Joe Reynolds, then 29, debuted Warrior Dash, a 3-mile muddy obstacle race and raucous post-race party, giving finishers one free beer and a fuzzy viking hat that looked like something Fred Flintstone might wear.

Warrior Dash was an outgrowth of the Great Urban Race series Reynolds had created two years earlier after watching an episode of “The Amazing Race.” Warrior Dash has scaled more quickly and this year attracted more than 500,000 participants to 50 events in the United States, Canada, and Australia, accounting for most of the $65 million in revenue that Reynolds’ Red Frog Events will generate from entry fees and sponsor deals with Miller Coors, Reebok, and Monster Energy.

Though Warrior Dash, which returns to Lake Wales, Fla., on Feb. 2, is one of the shorter and easier obstacle races, it attracts an equal number of men and women, with an average age of 30. Most races, including Tough Mudder and Spartan Race, tilt 70 to 80 percent male.

“Being an attainable goal opens up us up to a very wide demographic,” Munirah McNeely, Warrior Dash’s chief innovation officer, told SportsBusiness Journal recently.  “It’s something for young people to do with friends other than just hanging out or going to a concert.”

Warrior Dash debuted eight months before Tough Mudder and 10 months before Spartan Race. Warrior is known for its smooth operations but has seen attendance at some events drop off this year as many obstacle racers seek greater challenges than the modest 5K Warrior Dash.

Tough Mudder, though plagued with traffic issues this fall at events in Maryland and here in Florida, has duplicated Warrior’s lively post-race party scene while providing a more challenging course of 10 to 12 miles, mocking Warrior Dash with a sign at the 3-mile mark reading “Warrior Dash Finish Line.”

WarriorDashGroupAt 15 to 15.6 miles, Iron Warrior will be comparable in distance to Tough Mudder and the Spartan Beast, the 15-mile version of Spartan Race. Entry fees, which range from $105 to $205, are similar to the other events.

Obstacle races have soared in popularity over the last 18 months, with dozens of new events created around the country, most at the entry-level 3-to-5 mile distance to attract the most participants. Since many of those people tend to be one-and-done, bucket-list, casual athletes who do it for the novelty, we feel the longer-term play is at the greater distance as obstacle racing develops into more of a competitive sport.

We’re guessing Warrior Dash, with its experience, bankroll, and legions of Millennial-aged employees who tirelessly work events, has the power to take on Tough Mudder and Spartan at the longer distance.

We’re also curious to see if the World Triathlon Corp., which always is aggressive in protecting its Ironman brand, will go after Red Frog for using Iron Warrior. WTC only has the trademark on Ironman as it pertains to triathlon, but always is aggressive pursuing anyone using Iron in the title of an endurance event.

Of course, that’s usually when a new promoter enters the game. It will be interesting to see if WTC is willing to take on someone its own size.

Then again, given the struggles of WTC this year and the success of Warrior Dash, Red Frog might have leaped over Ironman in terms of size.

(Read our review of the 2012 Warrior Dash at Lake Wales, Fla.)

1 Comment

Filed under Races, Running

SportsBusiness Journal Examines Obstacle Racing

By Pete Williams

Over the years I’ve written frequently for Street & Smith’s SportsBusiness Journal, which is a must-read for those who work in the business of sports.

I had not written for SBJ in several years but earlier this month they asked me to write a story taking a look at the booming growth in obstacle racing. The story is not available online, but you can take a look at a PDF of the piece, which appears in this week’s issue.

Front page/start of SportsBusiness Journal story

Inside magazine/remainder of SportsBusiness Journal story

1 Comment

Filed under Races, Running

An Interview with Tough Mudder Founder Will Dean

By Pete Williams

Tough Mudder’s infamous ice plunge

We recently interviewed Tough Mudder founder Will Dean for a story on the growth of obstacle racing that will appear in next week’s edition of SportsBusiness Journal.

We spoke to more than a dozen people for that story. Dean talked at length about Tough Mudder and the future of this growing endurance sports category. Since only a few of those quotes were part of the SBJ story, we thought we’d include more of the interview here.

Dean, 31, might be the modern version of Fred Smith, the billionaire founder of FedEx who as a student at Yale in the early 1960s received little reaction from his professors after writing a paper proposing an overnight delivery service.

In 2009, Dean’s Harvard Business School professors thought his project for an event that would become Tough Mudder was unrealistic. These days Dean, who once worked as a civilian counter-terrorism officer in Great Britain, heads up the hottest race property in the endurance world. This year the Brooklyn-based Tough Mudder will attract 470,000 participants to its 35 events  and generate $70 million, including six-figure deals with a dozen sponsors. Dean says revenue will double in 2013.

Crawling under charged wires in Colorado (Photos by Dmitry Gudkov)

Tough Mudder, which only debuted in March of 2010, is not a race but a challenge. Athletes are encouraged to participate as a team in the 12-mile, off-road course, which includes obstacles that challenge the mind as much as the body. There are plenty of walls and ropes, but the event is best known for its dumpster of ice water, its electrically-charged gauntlet of wires, and its signature orange finisher’s headband.

Tough Mudder exploded at the same time Facebook became ubiquitous and that’s no coincidence. Dean says Tough Mudder has been Facebook’s No.1 advertiser, having spent millions on the social networking site. If you’ve spent any time on Facebook, you’ve no doubt seen pictures of muddy friends in their orange headbands. In many ways, Tough Mudder and its competitors such as Spartan Race and Warrior Dash have become the new triathlon, the Monday morning water cooler or Facebook bragging rights.

Tough Mudder, which debuted in Florida last year at Little Everglades Ranch in Pasco County near Tampa, returns to the Sunshine State Dec. 1-2 at the Hi Hat Ranch in Sarasota.

Here’s our interview with Dean:

Q: How big can this obstacle mud category grow?

A: In my mind you have really three distinct obstacle racing events. It’s like looking at road racing and putting 10K and marathon in the same group. They’re clearly quite different. Marathon is a category. Obstacle race is a pretty wide category. We would actively choose to exclude ourselves from the obstacle race group. There are no prizes at Tough Mudder; it’s not timed. There are no medals and the focus is on teamwork and camaraderie and lots of people helping each other. There are really few people treating it as a race.

Navigating the balance beam at Tough Mudder Georgia (Photos by Dmitry Gudkov)

There’s also Warrior Dash, which is a fantastic concept and absolutely no way am I belittling them. They’ve had phenomenal success, very smart guys. Great company culture, but they use the term “race” loosely. They’re as much about enjoying the post-race fun, having some beer and listening to music. I’m not saying anything controversial when I say that for most people in reasonable shape, Warrior Dash is not a very onerous event. It takes 20 or 30 minutes for most people. You spend more time in the post-race party than the event itself. Then you have Spartan Race, a very different business model than ours and doing very well but clearly an obstacle race

Q: What’s fueling interest in these events?

A: First, from a fitness perspective, the shift to functional fitness with P90X and CrossFit.  At Tough Mudder, we’ve positioned ourselves, if there is a category, at the high end of that. We expend a phenomenal amount of money on obstacle innovation and construction. I’m pretty confident that our budgets are significantly higher than the other muddy obstacle course challenges out there.

Running through fire at Tough Mudder Indiana/Illinois in June (Photos by Dmitry Gudkov)

People come for the obstacles, but it’s about creating a whole integrated user experience. It’s really a whole weekend concept and that speaks to the second thing, which I believe in very strongly: Experience is the new luxury good. Not just in the endurance space. People talk about what restaurant they’ve eaten at, climbing Mt. Kilimanjaro, bungee jumping, whatever. That’s far more important than what sort of iPhone you have and I think we’ve captured that.

One thing I realized early is that when people do their first marathon, they talk about how they hit the wall at mile 20 or mile 22 and how some person they’ve never met comes along and they run it in together. They talk about how meaningful that is for them, that shared experience and the bonding that comes with that.

At Tough Mudder, we try to create a variety of obstacles that test you in different ways. Regardless of your body type, shape and fitness, there will be something that will get you outside your comfort zone. We try to create that moment every 10 minutes, that moment of intense bonding on the course. I’m not a sociologist, but with Tough Mudder you realize that even though we live and work in a world where we’re surrounded by people, we really don’t have much meaningful interaction with people. Here in New York, we specialize in avoiding eye contact with each other on the subway or getting out of the car. There’s this irony that all this social networking gets us connected with more people but on the other hand it gets in the way of more meaningful connections.

Tough Mudder encourages teamwork, like at the Mt. Everest half pipe, shown here from the Indiana/Illinois event in June

At Tough Mudder, we created this very earnest, sincere, frankly kind of irreverent event that’s not a race, one that doesn’t take itself too seriously. We position ourselves as the opposite of the Ironman culture. You can help someone if they want assistance. Tough Mudder is about conquering your own Everest and being proud of what you’ve achieved. For some people it’s about getting around the course in an hour and 45 minutes and for other people it’s just about doing it.

Looking at the industry, Warrior Dash is in the fun mud run space. Tough Mudder is the tough obstacle course challenge and Spartan Race is about an integrated racing experience. And while superficially they look similar – we all have mud and walls – they’re three very different events and value propositions. People often ask me if Spartan Race is a competitor and I say not at all. It’s good for us in exactly the same way that for Boston that New York exists and vice versa in the marathon space. Tough Mudder is and always will be an event that’s about more than just the obstacles. People will call it a race because we have a start and a finish line and water stations in between that make it look like a race but that’s not what we aspire to do.

Monkey bars at Tough Mudder Florida last December

It’s this whole weekend experience where guys – and it is 80 percent men – get together for a weekend away and it’s almost a bachelor party for a lot of people. Tough Mudder is tough and it beats you up, but if you’re in good shape you’ll finish Tough Mudder and still walk to the bar that evening. You see a lot of people wearing their headbands to bars after and that speaks to the experience component of it.

Q: Your Harvard Business School professors didn’t think too much of Tough Mudder. What made you think it would work?

A: The vast majority of my professors said, “How are you going to sell a race that’s not a race?” You’re going to have huge liability issues and it will be a real challenge trying to scale this event. Business school professors are very intelligent people but it’s hard to imagine something that doesn’t exist. And a lot of (professors) struggled to envision a world where people would spend this amount of money on an event like this.

At the time I was in my late twenties doing triathlons and marathons and all people would ask is what my time was. That was the only metric. I’ve done races where people were screaming at me to get out of the way, especially in triathlons. I remember asking for help to get my wetsuit off in a triathlon and a guy said he couldn’t. It would have taken all of three seconds. It’s not like this is your profession. There’s no prize money at stake.

Dealing with iced barbwire in Pennsylvania in April (Photos by Dmitry Gudkov)

I believe there’s no such thing as a good business idea; there’s just good business execution and that comes down to having good people on the team. It all comes down to understanding what problem you can solve and why. I was this guy in my late twenties who enjoyed staying healthy, but I had a full-time job and I couldn’t spend lots of time in the gym. I wanted an event I could focus my training on that required more than aerobic fitness and I wasn’t looking for it to be a race. I knew I wasn’t alone in thinking that way. A lot of professors said it was a bad idea and that I should take a job with a large management consulting firm but I think you have to believe you’re an entrepreneur even if everyone else in the world is telling you that the baby you’re holding is ugly. You have to believe that it’s not.

Confined spaces and darkness are always part of Tough Mudder (Photos by Dmitry Gudkov)

Q: How do you address the liability issue?

A: Any activity is potentially high risk. It’s about building world-class systems and we’re very proud that nearly half a million people will do our events this year – after more than 150,000 last year – and we’ve had no fatalities. Statistically, over the course of any day at home watching TV, at least one of that many people might have had a heart attack.

Tough Mudder is about getting you out of your comfort zone. The adrenaline is pumping when you’re jumping into a dumpster full of ice, but it’s a somewhat controlled environment. And in some ways it’s like a high ropes course. You can say that if you fall it doesn’t matter because the harness is going to catch you after three feet. But your brain doesn’t think that way. What it sees is that, ‘Wow I’m 50 feet up here and if I fall I’m screwed.” One of our concerns is that there are hundreds of smaller events popping up. From a commercial perspective, having them do well is good for us. If the Des Moines Marathon does well, it’s good for Boston. But there’s always the danger of putting a lot of new players into the market. You have people who might not be aware of best safety practices. Tough Mudder has spent a lot of money working with the relevant safety people here and overseas to see that we meet and exceed safety standards. We have a $50 million general liability policy with Lloyd’s of London and we have to meet standards. It’s a big cost for us, but the far greater cost is providing all of the safety stuff, including 100-plus personnel at any event. We have ambulances, local hospitals briefed, and Medevac helicopters in place at more remote events.

Q: How has Tough Mudder drawn so many sponsors?

A: The days of being able to drop a lot of money on NBC and reach men in their 20s and 30s are gone. They’re looking for ways to engage with me. It’s a challenge and that’s why you see Super Bowl commercials selling for what they are. We’ve had 1,100 people have the Tough Mudder logo tattooed on them and that speaks to the engagement people have.

Tough Mudder is a real life Fight Club. You have obstacle racing, but Tough Mudder is this beast in an off itself. We have very high levels of Facebook engagement. If you look at our major sponsors – Bic, Under Armour, EAS, Dos Equis – they know there are lots of places with 20,000 or more people in one place. A stadium, sports event, wherever. But where else can you have this many people with a clear purpose in mind? They’re not just thinking about a game for two hours, but thinking of this experience for weeks leading up to it and they have real pride. They’ll wear the headband to work. Brands realize that we have something really unique, a fantastic activation program.

Log carry during Tough Mudder Pennsylvania in April (Photos by Dmitry Gudkov)

Q: How fast is Tough Mudder growing?

A: We’re hoping for a million participants in 2013. We’ll be at $70 million this year and that should double next year. We have a 50,000 square foot warehouse in Brooklyn and six 53-foot trailers. That will double next year. We also have warehouses in the UK, Canada, and Australia. It’s like a traveling circus. For a typical event, we’ll have 10 to 15 of our headquarters-based staff and another 200 staff plus volunteers. At out Sydney (Australia) event (Sept. 22-23) we’ll have 40,000 participants and easily could have had 70,000 if we did not have to cut it off because of the venue’s capacity.

Q: It sounds like Tough Mudder is huge in Australia.

A: Earlier this year we had an event in Melbourne. I touched down at the airport, having never been to Australia. The immigration officials assumed I was from Great Britain, but I said I lived in New York and worked for Tough Mudder. When I mentioned I was the CEO, all these immigration officials came over. Many were doing the event that weekend. It’s all still amazing to me because if you look at the original business plan, which I have new employees read, we projected 7,500 people competing in year four. Now we’re heading into year four and will hit one million.

5 Comments

Filed under Races, Running

Spartan Race Coming to Fenway Park

By Pete Williams

Guarding the Spartan Race finish line

Spartan Race, the grueling obstacle race series featuring penalties of 30 Burpees for each challenge not completed, is taking its show to Fenway Park, the historic, 100-year-old home of the Boston Red Sox.

Spartan Race typically sets up in remote areas, staging events of between 3 and 12 miles and consisting of 15 to 25 obstacles. The Fenway Park event will be a one-mile time trial taking place entirely within the ballpark on Nov. 17.

Unlike other obstacle events, Spartan Race does not provide course information beforehand. Joe DeSena, the creator of Spartan Race, would say that Fenway’s signature feature, the Green Monster left field wall, will come into play.

DeSena, who is friends with former Red Sox general manager Theo Epstein, says he was contacted by the Red Sox to put on the race, the team’s latest foray into non-baseball events. For about 30 years beginning in 1973, Fenway Park was used exclusively for baseball. Since 2003, the Sox have staged everything from Bruce Springsteen and Rolling Stones concerts to the NHL’s Winter Classic.

Though the Fenway version of the Spartan Race is just one mile long, it’s priced like a regular Spartan event – or a Red Sox game. It’s a whopping $110 to register through June 17 and escalates to $150 through Nov. 9. DeSena says the event is likely to sell out by Aug. 1, with 10,000 competitors expected to participate in what likely will end up being extended over two days.

Thirty Burpees – Standard Spartan Race penalty

Even spectator tickets cost a whopping $40.

“You go to Starbucks for breakfast you end up spending forty bucks,” DeSena says.

DeSena, a Queens native who grew up a New York Yankees fan, made a small fortune on Wall Street before moving to Pittsfield, Vermont, where he operates a small resort hotel. An avid endurance athlete who once completed 12 Ironman triathlons in a year, he created the Spartan Death Race in 2005 because he believed Ironman and other ultra-distance events did not present a big enough challenge.

Athletes competing in The Death Race, held annually in Pittsfield in mid-June, do not know how long the event will take place, what it will entail, or even the exact starting time. Last year’s event kicked off with competitors deadlifting rocks for six hours. The event had a religious theme and at one point athletes carried logs on their backs for 24 hours. The Death Race continued for 45 hours before DeSena called it with just 35 of the 155 athletes remaining.

The Spartan Race, launched in 2010, is a scaled-down version of The Death Race consisting of the Spartan Sprint (3-mile), Super Spartan (8-mile), and Spartan Beast (12-mile plus) events. Athletes typically haul heavy objects such as five-gallon buckets of gravel, drag concrete blocks, climb walls, flip tires, and run a race-ending gauntlet of guys dressed as 300 Spartan warriors wielding double-sided mallets.

Athletes also must perform challenges relating to the host property. At a Virginia event last summer at a paintball facility, athletes had to dodge gunfire and successfully hit a target from 10 yards away.

Spartans…Prepare for glory!

Failure to do so earned the athlete 30 Burpees, the standard penalty for not completing challenges. Athletes typically do three or four sets of Burpees, which makes Spartan Race arguably tougher than other events in the category, including Tough Mudder, which do not issue penalties.

Tough Mudder, like Spartan Race, debuted in 2010 and now hosts dozens of events worldwide. Each series is likely to clear $50 million in revenue this year. Unlike Spartan Race, which issues timing chips and awards points in a year-long race series, Tough Mudder does not market its events as competitions but team-building exercises.

Boston’s average high temperature for November is 52 degrees with a low of 38. DeSena said the cold and threat of ice and snow will only add to the Spartan challenge. The Fenway Park race could be the first of several ballpark Spartan Races, though athletes in Central Florida should not get excited about a Tropicana Field event.

“We put on very unique events, the only truly competitive events and fans of the Red Sox are pretty competitive people,” DeSena says. “We want to do more of these – but only in the best of the best stadiums.”

1 Comment

Filed under Races

Training for Triathlons via Obstacle Races

By Pete Williams

Triathlon and obstacle race training complement each other well, except when it comes to wardrobe.

Are obstacle races the new triathlons? Judging by the unbridled growth of Spartan Race, Tough Mudder, Warrior Dash, and other events at a time when interest in triathlon seems flat, that might be the case.

Perhaps the bigger question is whether obstacle racing is a more effective way to train than slogging it out via swim-bike-run, which can be repetitive, monotonous, and potentially damaging to the joints.

Last year I did fewer triathlons but completed six obstacle races. This year I’ve done three obstacle races (Warrior Dash, Spartan Race, Savage Race), although tri season has not started.

With the Escape from Fort DeSoto (April 14) and St. Anthony’s (April 29) triathlons rapidly approaching, it dawned on me Friday that I’m way behind on triathlon training. Aside from races, I’ve been on my bike just once since August and have been in a pool just four times since Halloween.

But I’ve done a lot of obstacle race training – integrated strength and interval running sessions that might be the most efficient way to train. I had a hunch that work had put me on track to be ready for next month’s triathlons. This past weekend would be an interesting case study.

On Saturday a dozen friends entrusted me with leading an obstacle race training session at Siesta Key Beach in Sarasota. I brought no equipment other than a few small cones to mark off distance. Anything else we’d have to find on the beach.

Here’s what I came up with, borrowing pieces from books I’ve had the honor of writing with Mark Verstegen and Brody Welte:

Warm-up (knee hugs, lateral lunges, drop lunges, butt kickers, leg throwdowns, donkey pulls)

5-10-5 shuttle run (3 times through)

1/4 mile run

Park bench routine (alternating pushups/dips) 12-10-8-4-2 (concrete slabs used instead of park bench)

1/4 mile run

Burpees (12)

300 yard run to volleyball net, simulating blocking on both sides

100 yard run

Park bench routine – 6-4-2

400 yard sprint to finish

We started around 11 a.m. and the heat added to the degree of difficulty, but since most obstacle races take place mid-day, that was appropriate. It was typical of a lot of workouts I’ve done during the last six months, a few of which I’ve chronicled on ABC Action News here in the Tampa Bay area.

On Sunday, I returned to my triathlon training group for the first time since November and just the second time in the last year. This is a group I struggle to keep up with on a good day and figured I’d get dropped early on the 30-mile ride because of the layoff.

Instead I hung on with no problem, took a stint pulling early in the ride, and managed a five-mile run after.

This doesn’t mean one form of training is necessarily better, though there’s a tendency in triathlon training to drift into long, slow distance training instead of more effective interval sessions. Obstacle race training forces you to stay on target.

Bottom line is variety is the most important element of any workout regimen.

That and having great friends as training partners.

Leave a comment

Filed under Running, Triathlon

Florida Obstacle Race Calendar Filling…for 2013

Looking for the best list of obstacle races in North America? Check out ObstacleFit.com!

OFlogo2

By Pete Williams

A competitor at last month’s Spartan Race in Miami. South Florida will be busy with obstacle events in 2013.

We’re still not sure if obstacle racing and mud runs are here to stay or just a passing fad. But Spartan Race, Warrior Dash, and especially Tough Mudder already are filling their calendars for 2013, with numerous dates in Florida.

A year ago, Tough Mudder held 14 races in North America, Spartan Race 27, and Warrior Dash 35. That was impressive considering Warrior Dash only debuted in 2009 and the other two races in 2010. This year, the three race series already have combined to schedule 125 events, including races in Canada and Europe, and planning for 2013 is well underway.

Warrior Dash, which has two races in Florida this year, announced a third-annual event at Lake Wales for Feb. 2, 2013 shortly after its January race concluded. Spartan Race officials followed suit after their race in Miami last month and will return to South Florida on Feb. 23-24, 2013.

Now Tough Mudder has announced dates and locations for a whopping 51 events for 2013. Tough Mudder will have just one Florida event this year – coming to Fort Meade’s Dirty Foot Adventures on Dec. 1-2 – but will visit the Sunshine State at least three times in 2013.

Tough Mudder will make its Miami debut Feb. 16-17, 2013 – just a week before the Super Spartan Race, the eight-mile version of the event which has been held at Oleta River State Park in North Miami the last two years. Tough Mudder also will come to Jacksonville on May 18-19 and visit the Tampa Bay area for what will be the third time, moving its date from December to Nov. 2-3.

Obstacle races, which feature 12 to 30 challenges over a 3-to-12 mile course, have exploded in popularity in the last 18 months, especially among the coveted 21-to-35 demographic that’s generally underrepresented in distance running and triathlon. Marketed to groups and featuring lively post-race festivities with free beer, obstacle races have thrived even amid a difficult economic climate. Spartan Race, Tough Mudder, and Warrior Dash each should gross more than $40 million in 2012.

The races have inspired numerous competitors, including several Florida-based promoters. Savage Race, which drew 2,000 athletes to its inaugural event in Clermont in August, is expecting 3,500 for its second race on Saturday, also in Clermont.

2 Comments

Filed under Races, Running

FitPerkz: Providing Daily Fitness Bargains Via ‘Apple Deals’

By Pete Williams

FitPerkz founders James Bellamy and Whit Lasseter

James Bellamy and Whit Lasseter spend most of their time advocating a healthy lifestyle, serving as marketing ambassadors for fitness-related companies and competing in many Central Florida endurance races.

So it was a natural that the two Tampa residents, who were friends growing up in Tennessee, have teamed to create “FitPerkz.com,” Groupon-like discount offers for health and fitness-related products and services in the Tampa Bay area.

Dubbed “daily apple deals” after the famous apple-a-day doctor advice, FitPerkz showcases everything from health products stores to upcoming races to Lasseter’s Tampa CrossBoot bootcamp business.

“The idea is to provide information and opportunities for people to get healthy,” says Bellamy. “By doing the small things every day, you can make big changes in your health over time.”

The current apple deal, which runs through Tuesday, is a heavily discounted entry ($59) into next weekend’s Super Spartan Race at Oleta River State Park Miami. The offer is a discount of 52 percent from the $125 entry price for Sunday’s event; Saturday is sold out.

During the last two years, Spartan Race and Tough Mudder have become the most popular races in the booming obstacle mud run category. The Super Spartan Race is the eight-mile version of the Spartan Race, which some consider tougher than the 12-mile Tough Mudder. Unlike Tough Mudder, which does not penalize athletes for skipping or not completing obstackes, Spartan requires athletes who do not complete challenges to perform 30 Burpees.

Bellamy says the daily deal will be the centerpiece of a site that will grow in the coming months to include recipes, fitness advice, workout videos, featured athletes, and an event calendar.

“We’ve been fortunate to build a community of fitness enthusiasts in this market and develop a lot of contacts that can help people live a more active, healthy lifestyle,” Bellamy says “FitPerkz makes it as fun an inexpensive as possible to get fit and stay healthy.”

Leave a comment

Filed under Races, Training